In 1991 Renault produced a brand new model intended to replace the famous Renault 5. The car was known as Renault Clio and would go on to become one of the best-selling cars in European history. . It is not only popular in its home market, but has also sold very well in South America and Asia. While some though these sales figures are impressive, this article will focus on the success of the Renault Clio in Europe, where it has been produced for over 20 years. But why such a success?